Marketing Strategies

Learn from those who made headway marketing to audiences with disabilities

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Marketing Strategies to Expand and Retain Your Audience with Disabilities

Expanding and retaining audiences, including people with disabilities, begins with the marketing and communications team’s understanding of accessibility. To advertise and attract the disability community, materials first need to be in an accessible format. The next step is to determine where to send that information. Which literal and figurative doorway will this community enter your organization, and how can we best serve them through each of these entry points? Learn from those who made headway marketing to audiences with disabilities.

Speakers

  • Peter Berg, Project Coordinator for Technical Assistance and Employer Outreach – Great Lakes ADA Center
  • Bess Fetherstone, Account Executive – Jasculca Terman Strategic Communications
  • Julie Stanton, Director of Marketing – Chicago Shakespeare Theater